Social media is a platform where ideas, brand and personalities get promoted. A company is unable to effectively launch its marketing program effectively when it does not include social media marketing in it. Among all the social media platforms facebook has a key importance. More than Eighty million people use this platform; hence excluding facebook marketing for a product means your product has misses the attention of target market on internet. Stats have revealed that an average person spends most of his online time on facebook; this is not only used for sharing pics and communicating with friends and family but also for making purchases.
Online stores are there but a more than forty person of online business is carried through facebook. This is because companies post their latest best features products on their pages, they also get the attention of customers and purchases aremade using the same medium. Now there are other considerations too. It is not so easy to instantly increase the number of fans. Companies whose fan followings are in millions on facebook do not gain this reputation automatically; they succeed in doing so because of some marketing strategies. Mostly companies opt to buy facebook likes.
There are certain doubts in minds of the company owners regarding the working methodology of these services. The service providers claim that increased fans are hundred people real. This is not the same case. It is observed that mostly companies used software that automatically creates real looking profiles of the customers. Then these people are made to like the product page and then no of likes are boosted. It is just an effort to ruin the image of company itself. Often services say that having an increased number of likes is enough to boost about the product’s reputation.
The present day customers have become more conscious, they simply visit the wall of a fan; by carefully analyzing one can easily distinguish between a real fan and a fake fan. This just breaks the customer’s trust on company, one should be very judgmental in selecting for the service to buy facebook fan from them, just ask them to provide certification that fans are real and no software is used to create the fake profiles. You can also ask them to reveal some of strategies on to you through which they increase the like; this will minimize the risk of losing customer’s trust by showing fake fans on facebook page.